Cannot call files named with ' character in the text

I am trying to call excel files into my matlab script. There are hundreds of files and they are named 8'_Data_Startup-1234567489 (varying numbers) . Becuase of the [ ' ] in the title I am unable to call the file. How do i capture the full name of the title to be called in my script

Answer 1

[Alex Mcaulley]

filename = '8''_Data_Startup-1234567489'