building customer behavior model using neural network

Hi all , how can I start building a model for predicting customer behavior ? what is the steps ? how can i determine the varibels and the target output ? i have the data but i don't know how to start ! Thanks, Mai [e-mail] or [e-mail]

Answer 1

[Greg Heath]

YOU have to determine what variables are reasonable to use for inputs AND what the target output should be for each input.

Then with N pairs of I-dimensional "i"nput column vectors and corresponding O-dimensional "o"utput target vectors you start with

 [ I N ] = size(input)
 [ O N ] = size(target)

However, before you go any further, try one or more MATLAB example data sets

 help nndatasets
 doc nndatasets

and start with the simple code in the help and doc documentation

 help fitnet
 doc fitnet

After completing two or more examples, possibly with our help, then try it with your own data.

Hope this helps.

Thank you for formally accepting my answer

Greg