Can the MATLAB Data API be used with MFC framework

The following code snippet runs OK within a console application but will crash on the call to initMATLABApplication if put within a MFC application. It also seems that the runMain function would/can only be called within main(), which MFC does not provide?

auto mode = mc::MATLABApplicationMode::IN_PROCESS;

const std::string STR_OPTIONS = "-nojvm";

const std::u16string U16STR_OPTIONS = convertAsciiToUtf16(STR_OPTIONS);

std::vector<std::u16string> options = { U16STR_OPTIONS };

m_matlabApplication = mc::initMATLABApplication(mode, options);

int ret = mc::runMain(&CADCTestDlg::RunADCMetrics, std::move(matlabApplication), 0, NULL);