Data, Analytics, and the Transformation of the Automotive Industry
Paul Ballew, Ford Motor Company
Data and analytics are transforming most industries, but one of the biggest transformations is taking place in the automotive industry. There are substantial pressures affecting all facets, both internal and external, to Ford, which are requiring data and analytics to address these pressures. Paul Ballew, vice president and chief data and analytics officer for Ford Motor Company, discusses the elements as well as Ford’s strategy to leverage data and analytics to transform the business and develop future products and services.
Recorded: 2 May 2018
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